Dive Summary:

• The Construction Marketing Association's blog shares tips for construction companies who want to make use of Pinterest by sharing product information and other resources, including research and trade show materials.
• The post specifically recommends sharing information through infographics.
• Sharing assets in a smart way can direct readers back to registration pages on company sites and help to generate leads.

From the article:

Who says B2B companies can’t use Pinterest? Why on earth would an architecture, engineering or construction firm consider it? Believe it or not, more B2B companies are finding pinterest to be very effective in their digital marketing strategies. Here we’ll cover tips for using Pinterest to your benefit and give you examples of other A/E/C and B2B companies using it effectively. ...