Dive summary:

• When households headed by people 55 to 75 years old are ready to give up homeownership for low-maintenance apartment living, they want the same opportunities for community and an active lifestyle that appeal to the Millennials, according to people who study the market.
• The new retirees are also a very savvy group, with a track record of buying and renting, a lot of equity and little incentive to compromise on housing rather than get what they want.
• It's a swelling demographic, too, with predictions by the National Association of Home Builders that the 55-plus cohort will make up 45% of households by 2019, and builders recognize the opportunities for both condos and rentals.

From the article:

Facilities are no longer healthcare-oriented, but life-style oriented. ...