A recent study called “The Next Generation: Understanding What the Boomer Consumer Wants from Retirement Living” from Varsity, a marketing company based in Harrisburg, Pa., reveals that “traditional” retirement communities might become a thing of the past for boomers, unless some important changes are made.

“Baby boomers are continually impacting a number of consumer areas, and the traditional retirement community is no exception,” Derek Dunham, mature marketing strategist, Varsity, tells MHN. “They’re healthier, more tech [savvy], better educated, more and more discerning in their consumer tastes. The role they play will shape design, branding and marketing for years to come.”