Dive summary:
- It is an all-around simpler and cheaper proposition to expand rooftop solar installations by making them part of new-home building than to make existing homes the main target, and it offers huge opportunities to expand solar as a part of the power infrastructure.
- Roofs can be designed from the outset to handle the solar panels, and installations can be inspected and approved as part of the construction process.
- Solar advocates can be more efficient if they are trying to persuade builders of the value of rooftop solar than if they have to explain their value proposition individually to each homeowner making a decision about a retrofit.
From the article:
As many Americans who bought a home in the mid-2000s might remember, it was generally very good business to buy and live in a home, flip it, move and get a predictable double-digit return on investment. ...
