Dive Summary:
- Builders may find it a frustrating way to do business, but manufacturers of a range of supplies would rather offer a rebate program than simply offer lower prices up front – but they definitely see an advantage to them in encouraging builders to use their materials.
- By one estimate, a builder who is not participating at 20 to 40 rebate programs is probably leaving behind money that could easily be had.
- There are a variety of reasons for manufacturers to use rebates instead of just dropping prices, including situations where a manufacturer is not selling directly to the builder and thus cannot control what price the builder would pay a middleman.
From the article:
Not fully using manufacturers’ rebate programs is like burning your hard-earned money. Yet many builders don’t utilize these programs to their fullest advantage. ...
