When units at the Citizen, an unassuming building in Manhattan's Chelsea section, hit the market next week, their developer won't tout the private Jacuzzis or imported Italian marble.
Instead – at a time when over-the-top luxury condos with $80 million-plus price tags are grabbing headlines – Anbau Enterprises is gambling it can succeed by giving buyers less, not more.
Units are slated to go on sale next week.
Anbau, run by a husband-and-wife team of architects, are betting that chastened post-recession buyers will eschew glam for subtle features like filtered air, large kitchens and clean, comfortable décor.
