Dive summary:

• The construction sector is behind average in reporting what it is doing to support sustainability, a.k.a. green building.
• Getting business in a market that increasingly expects sustainability depends on being able to demonstrate what you have done that shows how your work fits with your clients' goals.
• Important steps include figuring out what your clients want to know about your sustainability, collecting data that you can use to demonstrate what you're doing and setting goals and measuring your performance so you know how you really are doing.

From the article:

For the construction industry, the demand for sustainable business practices -- and the pressure to maximize the energy efficiency and sustainability of buildings and other structures -- towers higher than ever. ...