Dive Brief:

• Investment banking firm Goldman Sachs has published an animated graphic packed with details about the millennial generation’s tendencies as they move into their prime spending years.

• The highlights: Millennials, the largest generation in history, have put off marriage and homeownership, rely on technology to shop, compare prices, read peer reviews, and live an active lifestyle.

• The infographic shows that 40% of millennials rank buying a house as “extremely important”; 30% call it “important, but not a big priority”; 15% admit they do not plan to buy a home any time soon; 8% “do not feel strongly about it”; and 7% “might purchase one if I really need it.”

Dive Insight:

Buying a house ranked as far more important among this group than other choices the designers asked about. For example, just 15% of millennials called buying a car or a TV “extremely important.”