Dive Brief:

• The color of choice for residential rooftops in 2015 will be gray, according to color expert Kate Smith and manufacturer DaVinci Roofscapes.

• Smith suggested that aging Baby Boomers, who own the majority of U.S. homes and whom she said are comfortable with “going gray” themselves, are embracing the color and leading the trend toward building materials in that hue.

• Smith, president of Sensational Color, pointed to beige, “ethereal” blue or green, and deep brown or black as popular colors that boomers will pair with gray as they build or renovate their homes next year.

Dive Insight:

Color trends are publicized a season early, which means gray-hued exterior building materials are likely to come into vogue in the spring.

For interiors, a steely gray palette has been in fashion for a couple of years, a nod to the enduring popularity of stainless steel kitchen appliances.