Dive summary:
- Generation Y – the kids of the kids of the baby-boomers – are finding out that buying homes is not within their reach, so they are looking for rentals and changing what the market offers.
- The University of Southern California’s Lusk Center for Real Estate says its studies have found that when Gen Y decides to rent, it's priorities are not focused on finding the most space for the least money, but rather on affordability, on-site amenities and nearby retail and restaurants.
- AMF Development found when having research done for a project in Glendale, Calif., that living alone in less space is more valuable to potentials tenants than having more space to share with a roommate.
From the article:
"There are 108 restaurants, 161 clothing and accessory stores-- both local and national chains, the main public library, 12 churches and two weekly farmers markets all within walking distance," CEO Greg Parker, said. ...