- Developers looking to build to attract tenants of the Millennium Generation need to understand how particular their potential customers are and design residences to fit what they want. They are an online group, and they know their other options.
- Among the things they want are spaces where they can hang out with friends, socializing in the same environment in which they live. The answer is indoor and outdoor community spaces ready for heavy use.
- There are 80 million Millennials in the U.S. now, and they will hold 35% of the jobs by 2014 and more as the decade goes on. That makes them a major tenant audience for what is being designed and built now.
From the article:
When considering the needs of Millennials in the housing market, it helps to start with an appreciation for how informed and connected this generation is. ...