Dive summary:
- An analysis of the market for green roofs and walls that incorporate growing plants says the demand for them will grow from $5.3 billion globally in 2011 to $7.7 billion in 2017.
- Lux research sees the need for cities to reduce air pollution and urban heat islands and to control stormwater runoff as contributing to the growth. One U.S. city recently began offering reduced sewer charges for green roofs,
- Roofs will account for $7 billion of the $7.7 billion market, Lux estimates, creating a strong market into which manufacturers and vendors can sell the specialized materials needed.
From the article:
Green roofs and green walls will grow from a $5.3 billion market in 2011 into a $7.7 billion market in 2017, driven by mandates and incentives in cities worldwide, according to Lux Research. ...