Dive Brief:
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The Atlanta Braves’ new ballpark will be the most wired stadium in the country, according to a report on news site Commercial Property Executive.
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The team and Comcast have created what the publication called “a landmark multi-year technology and real estate partnership” to build the stadium and surround it with a mixed-use development that will include stores, restaurants, offices, a hotel, and multifamily buildings.
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The 60-acre project will be “the most technologically advanced mixed-use development in the U.S.,” the publication said.
Dive Insight:
As Major League Baseball replaces outdated stadiums, modern ballparks are increasingly equipped with all the comforts of a 21st century home: wi-fi access, digital scoreboards, and enormous high-definition video screens. Many teams that are not building new stadiums are retrofitting their existing parks to incorporate more technology as fans demand uninterrupted use of their smartphones and tablets—even when the batter’s up.