Dive summary:

• Fabricating and erecting steel in October – Breast Cancer Awareness Month – for a medical client that will have doctors detecting and treating the disease makes pink steel obvious, but only after Harold O'Shea Builders in Springfield, Ill., thought of it and Selvaggio Steel made it.
• The steel – which you can stop by and sign if you happen to be in Springfield on Thursday – will be visible until January, the contractors say. It speaks to the Springfield Clinic's health message for its $61 million facility.
• Selvaggio says it is trying to keep careful pace with the steel production because it does not foresee a lot of other demand if it mixes too much pink paint.

From the article:

With the creative use of some colorful materials on a $61 million medical-center building under way in Springfield, Ill., the project's locally based team is driving home a client’s message. ...