Dive Brief:
- Zillow has announced its top home design trends for 2016, along with the three overdone ones of 2015. Farmhouse chic is out, according to Zillow Digs designer Kerrie Kelly, and the simplistic yet bold style of the roaring 1920s is in. "Watch for an increase in natural colors and textures contrasted by retro art deco statement pieces," Kelly said.
- The top four trends for 2016 are: art deco-inspired patterns and shapes, nubby wool rugs, encaustic tiles and artisan accent pieces. Design elements best forgotten from 2015 are mason jars, chalkboard paint and burlap details.
- The Zillow Digs Home Trend Forecast combines data from a survey of interior design experts and an analysis of popular photos on Zillow Digs.
Dive Insight:
Staying up-to-date on the hottest interior design choices of designers and clients can give designers a leg up on competition in 2016. Earlier this month, Pantone announced the 2016 Color of the Year, and it is, for the first time, a pairing of two colors — Serenity and Rose Quartz, which are slightly dustier versions of perennial pastels baby blue and blush pink.
Zillow's predictions seem to zero in on the trend toward simplicity. The American Institute of Architects recently released the results of its third-quarter Home Design Trends Survey and found that more homeowners are choosing simple, contemporary-style homes with features like low maintenance exterior materials and front and side porches.
The AIA also found that homeowners are starting to prefer a walkable, community-oriented living environment, and 48% of the respondents on a recent NAR survey said they preferred a smaller yard over a longer driving commute.
