Dive Summary:

• Work on a new $122 million headquarters for the consumer-data company dunhumbyUSA began on Thursday in Cincinnati.
• The company, which is a joint venture between Kroger and London-based dunhumby, is expected to move into what is to be a nine-story tower in December 2014.
• Thanks to fast growth, dunhumbyUSA has received $25 million in tax credits and incentives to stay in the city, and Cincinnati officials are hoping that the new project will attract additional downtown investment.

From the article:

"... Both Cincinnati and state officials fought to keep the fast-growing company in the city, awarding it a combined $25 million in tax credits and incentives. Those efforts came despite arguments from some who said that in tough financial times, cities should tighten their belts. ..."