Dive summary:

• Brasfield & Gorrie, contractor for and one of the financiers of a new College Football Hall of Fame in Atlanta, is getting ready to break ground on the $66.5 million project in the city's tourist district.
• To be built in the area where the Georgia Aquarium, CNN Center, World of Coca-Cola and Center for Civil and Human Rights draw millions of visitors annually, the museum is expected to pump another $9 billion a year into the area.
• The 95,000-square-foot project is scheduled for completion in the fall – football season – of 2014 to replace the South Bend, Ind., museum that closed Dec. 30.

From the article:

The region attracts millions of visitors each year and contributes more than $12 billion annually in tourism revenue to the city of Atlanta. ...